The golden breeze is refreshing, and the sweet osmanthus fragrance. The blood glucose meter trade-in activity and terminal display contest launched by Minkang Biotechnology have set off an upsurge in Qingdao since mid to late September. The various displays composed of MK-SY 102 voice blood glucose meters have made consumers in the chain pharmacies of Guofeng Pharmacy a bright spot.
The blood glucose meter trade-in activity has been carried out for more than a month, and the market response has been strong. The sales of Minkang blood glucose test strips in Guofeng’s main pharmacies have increased significantly, and the market share has further increased. Family heredity, obesity, insufficient exercise, poor diet, and immune disorders can all cause diabetes. Minkang Biotechnology hopes to take care of the health of citizens through trade-in activities, and encourage citizens to regularly monitor blood glucose, keep abreast of their blood glucose status, and make corresponding adjustments in diet and living habits with drug treatment. This event is expected to last until late November. Friends who need blood glucose monitoring should not miss it.
The terminal display contest ended on October 1. Within a week, the terminal pharmacy uploaded the display works through the H5 page of the event, shared the circle of friends and voted for the best display. The top three were selected with cash rewards to encourage pharmacies to actively participate. Nearly 10,000 people participated in the voting for this event. During the event, Minkang Biotechnology will provide participating pharmacies with all kinds of support and guarantee required for the competition, including promotion, materials, technology, etc. This exhibition competition attracted the active participation of many pharmacies including Guofeng’s main pharmacy. According to the requirements, the shop staff combined their own knowledge and understanding of the Minkang Biotechnology brand and blood glucose products, and used their imaginations to show rich creativity and display skills.
As we all know, stimulating consumers' desire and motivation to purchase and satisfying consumers' purchasing psychology are important manifestations of store display skills. Holding a display contest not only allows the store staff to have enough knowledge about the product, so that consumers can see the product and realize the brand landing, but also can help chain pharmacies to test the display skills of the store staff, improve the overall quality of the store staff, and promote the final purchase of consumers. Minkang Biotechnology organizes terminal activities, hoping to better interpret Minkang Biotechnology’s products and brand image through the innovative product display of chain pharmacies and the company’s targeted supporting promotional programs, and enhance the brand’s presence with a stronger visual impact in the terminal impact.
