The theme of this conference is "Keep your heart, keep going". Gan Jianmin welcomed the arrival of all sales elite representatives and affirmed their sales performance in the past year, and then delivered an important speech at the conference.

Mr.Gan said that 2023 is the first year for the adjustment of COVID-19 policies, and also the first year for the chronic disease management industry to practice the spirit of the 20th CPC National Congress. The marketing winter has passed. In the New Year, how the marketing team of Minkang opens the situation will attract the attention of the industry.

Subsequently, the Sales Department, Export Department, E-commerce Department and Marketing Department made 2022 annual work report respectively, Gan Jianmin expressed his appreciation for the good achievements made by all departments under the pressure of the epidemic and market competition. Gan Jianmin showed, in the new year, the marketing awareness of all marketing personnel should be further strengthened, and a high-quality and high-level marketing training system should be established, the training of front-line key marketing personnel should be strengthened, the cost awareness and innovation awareness should be strengthened, and the high-quality and professional marketing talent team should be taken as the guarantee, and all positive factors should be fully mobilized to form a strong joint force to promote the new pattern of the Minkang market in 2023.

This marketing system conference is not only a summary conference of the work in 2022, but also a pledge conference of new marketing goals in the new year. Facing the new opportunities and challenges of the overall recovery of the marketing environment, the first task of marketing is to clarify the objectives and tasks. Under the fierce market competition pattern, Gan Jianmin asked the marketing team to keep a clear head at all times, clarify the objectives, focus on selling points, dig deeply into user needs and product values, and develop diversified marketing channels, fully implement the omni-channel marketing pattern of agent+terminal pharmacy+hospital+primary medical care.

Liu Xin, Deputy Director of the Marketing Department, said that performance is the only criterion to test the success of the marketing team. The Marketing Department will continue to increase its support for front-line sales personnel. We will work together to achieve our mission, and meet the new challenge of 2023 with greater confidence.

In the evening, the company held a dinner party for all the marketing personnel, for the soldiers who will go to the front line of marketing!

I believe that under the joint efforts of all the marketing elites of Minkang, we will achieve good results in 2023!